Three Ways to Improve Online Verbatim Data
Good open-ended questions and thoughtful responses to these questions can yield amazingly rich and insightful data. But given the generally poor quality of responses to open-ended question in mail...
View ArticleOnline Surveys Replacing Focus Groups
It’s fascinating that new survey technology and easy access to millions of consumers could be affecting the focus group industry more than the quantitative survey industry. But a colleague who has...
View ArticleBetter Data through Better Survey Design
Market researchers complain a lot when they get data back from surveys and see that people have been “speeding” through their surveys or that people are not giving thoughtful responses. But the problem...
View ArticleTop Trends of the Decade: Looking Back
As an industry driven by data and information, market research and public opinion polling has seen dramatic changes in the last ten years and will no doubt change quickly and in big ways during the...
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28 Questions to Ask before Buying Online Sample
With all our excitement over the last few months about the accuracy of online polling during the election season—substantially outperforming “gold standard” telephone research—there was not time to...
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AP Finally Moves to Online Polling
The Associated Press (AP) announced last month it is moving all of its public opinion polling from phone surveys to online surveys. This is progress, because over the last decade AP has been one of...
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1 in 3 Research Firms Fly Blind with Mobile
Last week we wrote about social media and market research, and suggested that industry experts agree it is not yet shaking the foundations of how we do research. So what about the other gigantic...
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Quick-Testing Surveys for Mobile
If you are not testing all of your surveys for how they function on mobile, you absolutely should be. Almost half of respondents in our most recent U.S. census-rep survey completed the survey on...
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